Audi Lebanon, represented by Ets. F. A. Kettaneh S.A, is proud to announce its participation in the Certified Audi Sales Program offered by Audi Middle East in cooperation with AUDI AG. The first of the team of experienced sales staff at Audi Lebanon has already passed the twelve months training program and assessments and is being followed by the remaining members in the coming months. “Believing in human resources to be the key to organizational success and sustainability, Audi Lebanon puts a strong focus on training. We would like to thank the entire team for their commitment to the brand and their exemplary work not only on their certification, but also with our customers�? commented Christian Nehme, Commercial Manager at Audi Lebanon.
The training program, which is based on the worldwide standard for sales training of the German premium car manufacturer, focuses on the main steps of the sales process and highlights important tools such as customer contact and consultation, vehicle presentation, test drive techniques, referrals and financial offerings. Goal of the program is to serve the customer better and establish a long-lasting relationship with the clientele. Audi Lebanon aims to get all sales personnel certified by the end of 2008 and will send them on to further qualification programs thereafter.
Sanaa’ Awad Chidiac, an employee of over five years who has become one of the first Certified Audi Sales Executives in the Middle East, reflects upon the successful completion of the training “The program was a great experience not only of the brand, but was also highly beneficial. I hope that every year new sales professionals will get the chance to attend it. In addition the valuable courses we have undertaken, we gained an overview on the international sales standards, got to share the incomparable experience of Audi’s specialists and widen our understanding of the customer’s needs in the Middle East region.�?
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